The 701 Crew is full of Bison pride. As soon as you enter this boutique you will see nothing but green and gold! The 701 Crew is a beautiful, modern, industrial boutique just to the Northeast of the Fargodome here in Fargo, ND. Throughout this boutique there will be many layered stands holding different Bison hoodies and crewnecks. The concrete flooring with colorful green and yellow lines will guide you throughout the space. Wayfinding is important so customers can move through the space without issue. The design of the space is mostly a straight, open layout with the fitting rooms on the North wall. This allows for the circulation of the space to run smoothly. Placed on the South side of the store will be the cash wrap and some industrial hanging racks. This will allow employees to easily see the whole store, while also being close to the office/stock area if needed. Lastly, there will be plenty of different lighting to fit the needs of each specific space. Natural light will also be of abundance due to the large windows at the entrance of the boutique. So come on over to The 701 Crew, there is always something for everyone no matter your age or size.